What is SEO (Search Engine Optimization)

What is SEO (Search Engine Optimization)

SEO means if you want to bring your website on google front page without paid advertising so that you need to prepare your website according to google rule and regulations.

There are three categories of SEO:

• White Hat SEO
• Grey Hat SEO
• Black Hat SEO

We have two types of SEO

• OFF-PAGE SEO
• ON-PAGE SEO

On-page SEO means each and everything you do on your website or a web server like edit title, update contents, create the link,

• Title (25-35 characters)

For example 25 % Off red jeans in Dubai Mall

• Heading 2 (25-35 char)

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• Content description (min 300 keywords)

Full details of your website instruction in which you need to elaborate on the main purpose of your products or services.

3.1 -internal link

The internal link means if you click on this link directly go to your own website another page or products show details

3.2 –external link

The external link means if you click on this link directly go to another website not on the same website.

4 -Focus keywords

The main keywords of your website mean now you are going to make it bold for example when someone searches on google directly shows your keywords in bold.

5 -Seo title (25-35 character)

The main title of your website display on search engine not on your website front side

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6 -Meta description (55-65 chars)

Core or main content description in which you elaborate all your structure

IMAGE BASED SEO

1- Alt Text

2- Descriptions

3- Captions

4- Title