Best Digital Marketing Course

Best Digital Marketing and its importance within the current media environment. Receive in-depth knowledge about the multiple digital channels such as

  • Social Media,
  • PPC, SEO,
  • Google Adwords,
  • Google Analytics
  • Email marketing
    and how they can be used to effectively create an impactful digital marketing strategy

Who can take this Course?

  • Marketing & Sales Professionals
  • Business Owners
  • Entrepreneurs
  • Digital Marketing Professionals
  • Students

SOCIAL MEDIA MARKETING

  • What is the Facebook advertisement?
  • What is an Instagram advertisement?
  • How does the Facebook Algorithm work?
  • How to Content Marketing?
  • Leveraging Facebook Insights for Success
  • Facebook Brand Pages
  • Content Best Practices
  • Facebook Targeting Options
  • Interest-Based Targeting
  • Custom-Based Targeting
  • Re-targeting or Facebook Exchange Understanding
  • Facebook Ad Structure
  • Pixel setup and custom code embedding
  • Custom audience creation
  • Targeting custom created audience
  • Conversion tracking based on the specific post
  • Conversion tracking for the custom audience
  • Leveraging custom tracking method
  • Brand awareness campaign
  • Reach campaign
  • Post engagement campaign
  • Traffic campaign
  • App installs campaign
  • Video views campaign
  • Lead generation campaign, a conversion tracking
  • Intelligence campaign for the highest result
  • Facebook Intelligence campaign technique for highest conversion.
  • Smart campaign for high result with the lowest (CPC )technique.
  • Branding technique campaign.

SEARCH ENGINE OPTIMIZATION (SEO)

ON SITE OR ON PAGE SEO

  • Keyword Research with Google Keyword Planner.
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title, and ALT Tags Creation
  • What are Meta Tags
  • Description
  • Country Robots
  • Keywords Author
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Inserting keywords in content}
  • Anchor Text, Link Title
  • Robots. text file creation and us
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  • What is Alexa?
  • Alexa Integration

OFF SITE OR OFF PAGE SEO

  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds

SEARCH ENGINE MARKETING(SEM)

SEM is a broader term than SEO and is used to encompass different options available to use a search engine’s technology, including paid ads. SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines. It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

GOOGLE ADWORDS

  • Create Google AdWords Pay Per Click Campaign
  • Setting up a new Google Account
  • Creating Google Search Engine Marketing Campaigns with specific client needs (includes
  • Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension,
  • Phone Extension, Site links).
  • Create Ad group
  • Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
  • Setting up and Adjusting the Maximum Bid for the Ad groups.
  • Create Ads
  • Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
  • Analyzing the industry, understanding the end user needs and creating effective Keywords
  • from users’ search point.
  • Creating Campaign Level Negative Keywords.
  • Creating Ad group level Negative Keywords.
  • Analyze your Search Engine Marketing Campaign
  • Analyzing your business Goals and Setting up Google Analytics to track user behavior
  • Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports
  • for Conversion Tracking, Campaign Tracking, Traffic Sources, and Goal Conversions.
  • Updating bids at Keywords and Ad groups level based on the performance of the Ads.
  • Decreasing the monthly spending budget for existing PPC campaigns by analyzing and
  • improving Quality Score Improvements.
  • Suggesting improvements for target page optimization for specific Ad groups
  • Reducing monthly spend by removing irrelevant keywords (irrelevant visitors)
  • Bidding Analysis
  • Improving CTR
  • Improving the Average Position
Author

10 Comments

  1. Valery Yaah Reply

    It was wonderful due to the fact that I was given proper attention and all the required materials to clean all that I had to clean.
    Digital Marketing is easier now
    very high level of customer service right from the day I sent my inquires

  2. I am glad I decided to take a digital marketing course with the Elegant Training Center. There was so much to learn and all the listed subjects were covered in depth. I newly joined the training and I am happy to use the knowledge for marketing my company’s brand. Mr.Ali is an excellent trainer and gives a lot of ideas and advice on enlightening your brand’s online presence. The course is reasonably priced, the location of the training was great and the overall experience was super!!! I highly recommend this course to anyone and everyone who is struggling to understand the many concepts under Digital Marketing.

  3. Shola Joseph Reply

    Digital Marketing Training was tremendously enlightening and well obtainable. We got familiarized with quite a few tools and techniques that will come in handy. Mr. Ali is conversant and several real-world examples were discussed in class.

  4. Aishwarya Srivastava Reply

    I am glad I decided to take a online digital marketing course with Elegant Training Center. There was so much to learn and all the listed subjects were covered in depth. I newly joined the training and I am happy to use the knowledge for marketing my company’s brand. Mr.Ali is an excellent trainer and gives a lot of ideas and advice on enlightening your brand’s online presence. The course is reasonably priced, the location of the training was great and the overall experience was super!!! I highly recommend this course to anyone and everyone who is struggling to understand the many concepts under Digital Marketing.

  5. Great knowledge and a lot of enlightening insights that I’ve learned during our Digital Marketing Online Course with Sir Ali. Thank you so much for allocation the delightful knowledge with us, I really appreciate you, I recommend everybody those who are interested in Digital Marketing should join Elegant Training Center, For high-quality Training with professional Trainer… SEO, Social Media Marketing, Google ads, Google Analytics …

  6. Thank you so much for Mr. ALI sharing your countless knowledge of Digital Marketing me. I recommend to all people who try to search for good training for digital marketing in Dubai. Who are desire to Future in Digital Marketing, SEO like on-page SEO, off-page SEO, Google ads, display ads, search-based ads, video-based on YouTube marketing, and Google Analytics, email marketing, Thank you so much for the substantial tips you gave us related to SEO, digital marketing and fundamentally finding our way around this global world.

  7. Elegant training center is excellent for digital marketing training and I would like to truly prefer all my friends or colleagues who are willing to learn digital marketing in this COVID-19 Situation… I learn a lot of practical tips & tricks and apply at my everyday digital marketing task, efficient knowledge, abundant materials to study. Mr. ALI open to deliberate separate matters and mentions to the specific examples from contributors’ businesses

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