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You own a small business that sells shoes. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign? Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel. Budget is […]
Continue ReadingAmanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign? In-Market audiences, Affinity Audiences, Similar Audiences Custom Intent audiences, Similar Audiences, Custom Affinity audiences Custom Intent audiences, Similar Audiences, Affinity Audiences In-Market audiences, Custom Intent audiences, Similar Audiences Howard’s in the […]
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