You own a small business that sells shoes. You’re ready to run your ﬁrst Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
- Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
- Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
- Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
You want to launch your ﬁrst Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a beneﬁt of Shopping Ads?
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
Which of the following are options for checking out when shoppers purchase an item? Choose three.
- Checkout on Gmail
- Checkout in your local store
- Checkout on your website
- Checkout on Google
- Checkout on Maps
Which of these are ways you can help build a better consumer experience to drive action? Choose three.
- Let shoppers buy online and pick up in-store.
- Adopt a single channel experience (online only or offline only).
- Simplify the shopping experience by providing minimal information.
- Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
- Offer an easy checkout process.
A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
- Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
- Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
- Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
- Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct Responses
- Promote positive experience for all users
- Implement fair and consistent policies
- Protect the business from fraudulent charges
- Boost revenue for businesses
- Protect users’ online safety
Where might you see Standard Shopping ads? Choose three. Select 3 Correct Responses
- Google Images
- The Shopping tab
- Google Search
- Google Maps
Which of these is a requirement for advertising on Shopping ads?
- Secure checkout
- Full contact information
- Store policy
- Country-specific destination URL
Which of these formats promotes in-store offerings while also driving traﬃc to stores?
- Carousel ads
- Gmail ads
- Local inventory ads
- Product Shopping ads
When do you pay for a Shopping ad?
- When someone views your ad without engaging with the content
- When someone searches for your item
- When someone clicks on your ad and lands on the site
- When someone makes a purchase on the site
You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traﬃc. How can Merchant Center support your shopping strategy?
- Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
- Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
- Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?
- Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
- Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?
- Gmail Ads
- Responsive Display Ads
- Product Shopping Ads
- Local Inventory Ads
What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct Responses
- You can optimize campaign performance and bids through automated bidding.
- You can create and edit an ad format.
- You can set up campaign, bidding, and product groups manually.
- You can optimize your goals based on real-time signals across all Google platforms.
To maximize performance, how should you set up your Smart Shopping campaigns?
- Create as many as 150 Smart Shopping campaigns to test performance and optimization.
- Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
- Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
- Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses
- Build better consumer experiences
- Use data to fuel growth
- Drive app downloads
- Drive traffic and sales
- Secure leads and contacts
What beneﬁt does a remarketing list have for a Smart Shopping campaign?
- A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
- A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
- A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
- A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
How do Smart Shopping campaigns work?
- Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
- Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
- Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
- Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.
Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two.
- Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.
- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
What’s an example of an online sales goal?
- Wanting your consumers to schedule an appointment before purchasing the product.
- Wanting to promote your product and drive consumers to your physical location.
- Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
- Wanting to promote your online inventory and drive consumers to purchase a product on your website.
How can conversion tracking help users?
- They can identify the number of potential users who are interested in your product or likely to convert.
- They can measure conversion data. Conversion tracking is a report that you add to your campaign.
- They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
- They can make decisions based on conversion data and users interested in your product.
What’s the purpose of products groups in a Shopping campaign?
- Product groups are used to specify which products from your feed you want to advertise in each campaign.
- Product groups are predefined themes that you can select in each of your campaigns.
- Product groups are keywords that are defined by categories you can select in each of your campaigns.
- Product groups are remarketing lists that you want to advertise in each of your campaigns.
Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
- Viewable cost per impression (CPM)
- Maximize conversion value
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?
- Optimize for store visits
- Target return on ad spend (tROAS)
- Click-through rate
- Enhanced cost-per-click (eCPC)
How does Google Merchant Center interact with Google Ads?
- Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
- Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- Return policy
- Unsupported Shopping content
- Misrepresentation of self or product
If a person wants to opt in to the Product Ratings Program, where should they go?
- Product feed
- Google My Business
- Google Ads
- Google Merchant Center
What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
- Add negative keywords in the campaign
- Add negative keywords in Merchant Center
- Add negative keywords in the product feed
- Add negative keywords in the ad
What happens if you violate Google policy?
- Your item is disapproved and your account is suspended.
- Your feed is disapproved and your item is suspended.
- Your campaign is disapproved and your ad is suspended.
- Your ad is disapproved and your campaign is suspended.
You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?
- Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
- Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
- Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
- Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?
- Google My Business account suspension
- Feed suspension
- Google Merchant Center account suspension
- Google Ads account suspension
What are three beneﬁts of a Smart Shopping campaign? Choose three. Select 3 Correct Responses
- You can optimize on goals using manual signals
- You set up campaigns manually
- You reach customers across Google platforms
- Easy integration helps you simplify campaign management
- You use real-time signals to help you optimize goals
You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- Shopping ads can be served by Google My Business.
- Shopping ads can be served by one Comparison Shopping Service (CSS).
- Shopping ads can be served by Google Merchant Center only.
- Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.
You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?
- Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.
- Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.
- Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
- Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available.
Which category type does irresponsible data collection fall under in the Google Ads Policy?
- Prohibited content
- Editorial standards
- Prohibited practice
- Restricted content
You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ beneﬁts?
- Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses
- Provide personalized experiences that meet shopper expectations online or in-store.
- Boost profitability, traffic, customer base, and sales with Shopping ads.
- Uncover the needs to meet the requirements of curious and impatient consumers.
- Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
What’s automatically optimized with a Smart Shopping campaign?
- Country of sale
- Product feed creation
- Budget allocation across networks
- Campaign creation
What’s an example of an omnichannel goal?
- Wanting to double in-store sales by Q4
- Promoting a 20% off discount for shoppers who buy online and pick up in-store
- Wanting to increase online sales by driving consumers to the website to make a purchase
- Raising awareness about a new soft drink flavor across Google platforms
Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses
- Shopping campaigns are organized by product groups.
- Shopping campaigns rely on product information instead of keywords.
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping ads are manually generated.
What’s the purpose of attributes in the product feed?
- Attributes are text only that describe a product.
- Attributes are numerals only that describe a product.
- Attributes are the data points that describe a product.
- Attributes are keywords that describe a product.
Which of these programs are commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses
- Store Ratings
- Local campaigns
- Product Ratings
Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?
- Target Return On Ad Spend (tROAS)
- Manual Max CPC
- Enhanced CPC
- Maximize Clicks
You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these beneﬁts would you gain with Smart Shopping campaigns?
- Real-time signal
- Manual bids
You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses
- Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
- Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
- Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
- Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?
- Website traffic
How are Shopping ads created?
- Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.
- Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.
- Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
- Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.
How will you be notiﬁed of an account suspension (aside from the Google Merchant Center diagnostic interface)?
- Email notification in Google Merchant Center and Google Ads
- Email notification in Google My Business
- Email notification in Google Ads
- Email notification in Google Merchant Center
What are free product listings?
- Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
- Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
- Free product listings use product information directly from the website to curate no cost ads without a product feed.
- Free product listings are paid Shopping ads that are converted due to low impressions and clicks.