How to Research Keywords for SEO Strategy

The most important thing, how to Research Keywords for  SEO Strategy. In SEO keywords or keyphrases that people are typing in the search engine like google, yahoo, bing, etc to find out what they are looking for:

For example, if you are looking for new shoes for you might type something “ New shoes for men in Dubai”

Into Google, Maybe this keyphrase contains more than 2 keywords. Mostly this type of term only understandable for SEO persons not for outsider fields, People just things this is the google search queries, which give you the required results. Just knows that keywords are synonyms with these procedures.

In this blog’s you will be able to learn or understand the following details described below:
  • Why keywords are most important in SEO?
  • How to boost up in Google for keywords?
  • How to find accurate keywords for your website?
  • How to choose exact keywords for products or business?
  • How to optimize your keywords according to search?
  • What long-tail keywords?

Why keywords are most important in SEO?

Keywords are so important because when people go on search engine type something related to your business or products your website should be showing up on the google front page.

For example, if you go on Google and type” Digital Marketing ”

Step to appear in Google for keywords

Bringing your website on google front page for relevant keywords might send lots of traffic on your way but how it is possible that.

There are two ways to bring your website on the google front page:

PPC(Pay Per Click)

In Pay, Per Click means SEM(Search Engine Marketing), like Google, paid advertising, search network(Text-based ads ) ads,  display network ads (Image-based, or video-based). Pay per click means you are going to pay Google to bring your website on top search with specific keywords. Google also has a platform where you can choose keywords and bid on it, PPC, CPC, CPA, CPM, ROAS, ROI.

SEO(Search Engine Optimization)

SEO is the way to rank your website or specific web page without paid advertising or organic search on the search engine. If you successful to bring your website on google front page then you can get consistent visitor from google search site and it’s automatically rank your web page.

Two types of SEO:
  • On-Page SEO
  • Off-Page SEO

How to find keywords for SEO

You can use google keyword planner tool to find the searchable keywords

How to choose exact  keywords for products or business

Everyone tries to increase the traffic of the website but Nobody can rank for every keyword and can bid on every keyword for ranking. The reason is that it’s important to choose your products or competitors first.. Let’s check some keyword metrics and attributes to help you choose the best ones.

  • Search volume
  • Search intent
  • ‘Value’
  • Keyword Difficulty

What are long-tail keywords?

The Long-tail keywords are keywords or more specific key phrases – and usually longer then normal keywords – they are most commonly searched for products or business or keywords. The Long-tail keywords normally take less search traffic, but will most of theme usually have a higher conversion value, as they are more specific

 

 

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